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Hackney, Fiona () Woman Appeal. A New Rhetoric of Consumption: Women’s Domestic Magazines in the s and s.

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In: Women’s Period

fiona hackney

women' with salaries of ££ per year and £ in exceptional circumstances (Aug 30). The American J. Walter Thompson (JWT) agency installed a Women's Editorial Department entirely staffed by female copywriters and W.

S. Crawford launched their Women's Department run by Margaret Havinden (Scanlon ). Magazine historian Jennifer Scanlon highlighted the 'missionary spirit' and 'social service goals' of advertising at JWT where women advertisers believed that they could 'improve the position of women' ( ).

In Britain, women such as Ethel Wood, a Director of the British Samson Clarke agency and lifelong advocate for women, and the social reformer, author and magazine Agony Aunt, Leonora Eyles, agreed (Wood ; Hackney ). Service magazines were characterised by closer ties between spe